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Riding the Roller Coaster: A History of the Chrysler Corporation. Charles K. Hyde

Download Riding the Roller Coaster: A History of the Chrysler Corporation

Riding the Roller Coaster: A History of the Chrysler Corporation Charles K. Hyde ebook
Publisher: Wayne State University Press
Page: 394
ISBN: 9780814330913

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster , a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler—its products, people, and performance over ...

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